Lead Ratings is a software-as-a-service (SaaS) that predicts if a user that is navigating your website or that has filled an enquiry form (lead) will end up buying. To achieve this, Lead Ratings uses a software based on predictive algorithms.
During my time at eMagister, I detected the need for a lead scoring model that could guarantee the quality of a delivered lead and improve the conversion rate of the clients. That model is already being used in the USA and UK. With this in mind, I went to see Kernel Analytics, a consultancy firm specialised in algorithms and I convinced them to develop Lead Ratings.
We have existed for almost two years and we have never stopped growing. We have clients in the Education sector, E-commerce, Microcredit, Travel, Call-Centre, and digital portals. Last year we created a new product, Click Ratings, which predicts the conversion rate of a visitor based on their activity on your website.
Our goal is to consolidate our position in the Spanish market, to integrate our product with other software (CRM, Market automation,…), and to expand internationally. In addition to the resources we are generating, we have obtained finance from Banco Sabadell and ENISA, which helps us with our growth.
The creation of a software capable of predicting the conversion rate in real-time while using only very little information. We are focused on anonymous users and we do it with a SaaS model that is easily integrated into any software.
Lead Ratings improves the conversion rate and reduces the customer acquisition cost of all of our clients. The utilisation of lead scoring allows the clients to focus on the best leads, maximise their retargeting, identify the profiles with the highest probability of a sale, and not invest in leads that are unlikely to convert. In our last business case, our client increased their conversion rate by 31% and reduced their sales cost by 24%.
Without a doubt. Companies are always looking to increase sales and Lead Ratings helps them to accomplish that.
We manage our customer engagement through social media, more specifically, Linkedin, and the truth is that the results are very good.
In my opinion, online marketing will slowly introduce elements of intelligence that will allow companies to identify its user profile more clearly and interact with them long before they become a client. I think that we will increasingly see a more personalised interaction. The marketing model based only on volume and efficiency has to give way to a model based on intelligence.
Get ahead of the competition by contacting the most interested students first.
An effective strategy to nurture leads in Higher Education 18 February 2021 Lead nurturing for higher education Is your institution looking to recruit more students?
Record student applications in 2021? 25 of January 2021 UCAS expects record student applications in 2021 The prediction comes as The Universities and Colleges Admissions
How AI is changing the education sector for the better Artificial Intelligence in education offers numerous possibilities to add more value to students, facilitate the
Online Education in 2021: The key to boost your lead generation 18 November 2020 “Online Education is going to grow in 2021” – well, duh?
Lead Ratings uses AI-powered lead scoring to automatically analyse variables in current prospects’ data, identify patterns and detect similarities in new prospect profiles, assigning a quality score to any new lead in real time.
Do you want to know more?
Learn more about how lead scoring could be benefitting your education centre.
