How it works

Lead Ratings harnesses artificial intelligence to identify and prioritise your best leads – helping you optimise campaigns, accelerate your pipeline and improve close rates.

How does Lead Ratings work?

Analyses your current database
Identifies patterns from the variables in current prospects' data
Detects similar patterns in new prospects
Assigns a quality score based on the likelihood of conversion of the new leads
Provides data in real time

What secrets are hiding in your data?

The average enrolment journey is 10 months from first contact to enrolment, with an average three to five inbound enquiries [made from the prospective student] and 15 to 30 outbound [to the student].

Your leads are leaving a digital trail of up to 700 signals that – if only you could decode them – can tell you if they’re a great prospect.

Here is where the secrets lie. With this many data points there are infinite variables to be found, far too many for a human brain to manage.

Lead Ratings uses AI-powered lead scoring to automatically analyse these variables in current prospects’ data, identify patterns and detect similarities in new prospect profiles, assigning a quality score to any new lead in real time.