The university was managing large number of leads that were generated from different marketing campaigns (SEO, SEM, portals, events …).

They couldn’t manage all their leads at once, that’s why they needed a system to prioritise their actions and know which ones were most likely to become a student. They needed a lead qualification system that allowed them to adapt and personalise their commercial efforts for each prospective student.

This University asked Lead Ratings to come up with a solution for their needs. 

The University had 4 goals:

Create a segmentation between the leads that are more likely to enrol and the ones that aren’t.

Customise different marketing strategies for each of the segments. 

Optimise the campaigns and sales channels based on the segmentation.

Increase the conversion rate without reducing the volume of leads.