How an Online University increased its enrolment rate by 40%

The Education Centre

Largest online university in the Spanish speaking market.

  • Founded in 2009.
  • More than 48.000 alumni among 79 countries (27.000 international students).
  • Offering undergraduate and postgraduate degrees.

The Problem

The university was managing large number of leads that were generated from different marketing campaigns (SEO, SEM, portals, events …).

They couldn’t manage all their leads at once, that’s why they needed a system to prioritise their actions and know which ones were most likely to become a student. They needed a lead qualification system that allowed them to adapt and personalise their commercial efforts for each prospective student.

This University asked Lead Ratings to come up with a solution for their needs. 

The Goals

The University had 4 goals:

Create a segmentation between the leads that are more likely to enrol and the ones that aren’t.

Customise different marketing strategies for each of the segments. 

Optimise the campaigns and sales channels based on the segmentation.

Increase the conversion rate without reducing the volume of leads.

The predictive lead scoring allowed them to:

Why is important to quickly identify high quality leads?

The results after 3 months

+40%

Increase in enrolment rates

-21%

Reduction in customer acquisitions costs

+25%

Increase in return on investment (ROI)

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HOW education centres ARE INCREASING their enrolments by 40%

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